Project/EagleEats
Location/Sweden,Gothenburg
Date/2024
Timeline
“I'v tried Grocery shopping online a couple times, but i'ts not for me, it takes to long to find what i need”
“It takes longer for me to find what i'm looking for online than in the store”
“I would love to save time shopping online, but it's always something i can't seem to find”
“Sometimes, I find their search function a bit rigid. If I don’t know the exact name of a grocery item, it can be difficult to find it, even if it’s available.”
Personas / User journey
Personas and user journey based on results from screening, survey and interviews.
Colorcordination and layout can be easy changed to fit different stores colorprofile
To ensure the map is intuitive and WCAG compatibiel, the map was first tested in Low-fi paper format and at last a High-fi prototype stage.
Graphic profile
Main focus in this project was user research, but to be able to test or findings on a high-fi prototype (and to be honest for fun) we developed a graphic profile that fitted our koncept.
Colors
Fresh is the keyword when it comes to produce and food so this color palette is designed to evoke a sense of freshness, health, and convenience. Green is the dominant color, symbolizing fresh produce. It is complemented by vibrant orange, which add warmth and energy.
To balance the vibrancy, soft neutrals like white and light gray provide a clean, modern backdrop, ensuring clarity and ease of navigation. This combination not only enhances visual appeal but also reinforces the app’s mission: making grocery shopping feel fresh, simple, and enjoyable.
