Project/EagleEats
Location/Sweden,Gothenburg
Date/2024
EagleEats
This project main focus was understanding why customers aged 20-30 are currently underrepresented in online grocery shopping. Our research explored the challenges this demographic faces and how the experience could be enhanced, ultimately seeking to drive greater engagement from this group.
EagleEats
Making online grocery navigation smoother than ever.
With an interactive store map tailored to each store’s layout and categorization that helps you quickly find exactly what your looking for.
My role
Research
Dataanalys
Transkript
System Design
Prototyping
My role
Research
Dataanalys
Transkript
System Design
Prototyping
Tools
Figma
Miro
Dovetail
Canva
Microsoft forms
Tools
Figma
Miro
Dovetail
Canva
Microsoft forms
Timeline
Timeline
Project duration: week 37-50
Project duration: week 37-50
Brainstorm
Brainstorm
Brainstorm
Interviews
Interviews
Interviews
Userflow
Userflow
Userflow
Design system
Design system
Design system
Wireframes
Wireframes
Wireframes
Concept
Concept
Concept
Research
Research
Research
Screening
Screening
Screening
Survey
Survey
Survey
Prototypetesting
Prototypetesting
Prototypetesting
Dataanalys
Dataanalys
Dataanalys
Persona
Persona
User Journey
User Journey
“I'v tried Grocery shopping online a couple times, but i'ts not for me, it takes to long to find what i need”
“I'v tried Grocery shopping online a couple times, but i'ts not for me, it takes to long to find what i need”
“It takes longer for me to find what i'm looking for online than in the store”
“It takes longer for me to find what i'm looking for online than in the store”
Key research finding:
Common user frustrations with search functionality
Key research finding:
Common user frustrations with search functionality
“I would love to save time shopping online, but it's always something i can't seem to find”
“I would love to save time shopping online, but it's always something i can't seem to find”
“Sometimes, I find their search function a bit rigid. If I don’t know the exact name of a grocery item, it can be difficult to find it, even if it’s available.”
“Sometimes, I find their search function a bit rigid. If I don’t know the exact name of a grocery item, it can be difficult to find it, even if it’s available.”
Personas / User journey
Personas / User journey
Personas and user journey based on results from screening, survey and interviews.
As solution we developed an interactive store map that can be tailored to each store’s unique layout and categorization.
As solution we developed an interactive store map that can be tailored to each store’s unique layout and categorization.
Städ
Städ
Glutenfritt
Glutenfritt
Såser
Såser
Ost
Ost
Mejeri
Mejeri
Laktosfritt
Laktosfritt
Mjölkfritt
Mjölkfritt
Rotsaker
Rotsaker
Grönt
Grönt
Barnartiklar
Barnartiklar
Hyigenartiklar
Hyigenartiklar
Apotek
Apotek
Exotisk frukt
Exotisk frukt
Frukt
Frukt
Lök/Potatis
Lök/Potatis
Chips
Chips
Dryck/Läsk
Dryck/Läsk
Godis
Godis
Ägg
Ägg
Tacos
Tacos
Pasta/Ris
Pasta/Ris
Bakning
Bakning
Konserver
Konserver
Kryddor
Kryddor
Frys/Färdigmat
Frys/Färdigmat
Frys/Fisk/skaldjur
Frys/Fisk/skaldjur
Frys/Kött/Kyckling
Frys/Kött/Kyckling
Frys/Veg/Bär/Glass
Frys/Veg/Bär/Glass
Djur
Djur
Tobak
Tobak
Bröd
Bröd
Bakeoff
Bakeoff
Inspired by the navigation maps malls uses
Inspired by the navigation maps malls uses
Colorcordination and layout can be easy changed to fit different stores colorprofile
Colorcordination and layout can be easy changed to fit different stores colorprofile
This allows users to quickly and effortlessly find exactly what they’re looking for, making the shopping experience smoother.
This allows users to quickly and effortlessly find exactly what they’re looking for, making the shopping experience smoother.
Map was tested by target group through first-click test and thinking aloud.
Map was tested by target group through first-click test and thinking aloud.
To ensure the map is intuitive and WCAG compatibiel, the map was first tested in Low-fi paper format and at last a High-fi prototype stage.
To ensure the map is intuitive and WCAG compatibiel, the map was first tested in Low-fi paper format and at last a High-fi prototype stage.
To ensure the map is intuitive and WCAG compatibiel, the map was first tested in Low-fi paper format and at last a High-fi prototype stage.
Graphic profile
Graphic profile
Main focus in this project was user research, but to be able to test or findings on a high-fi prototype (and to be honest for fun) we developed a graphic profile that fitted our koncept.
Main focus in this project was user research, but to be able to test or findings on a high-fi prototype (and to be honest for fun) we developed a graphic profile that fitted our koncept.
Köp
+1
Tilllagd
i varukorg
EagleEats
Till karta
Till karta
Till karta
Köp
+1
Tilllagd
i varukorg
EagleEats
Till karta
Till karta
Till karta
Colors
Colors
Fresh is the keyword when it comes to produce and food so this color palette is designed to evoke a sense of freshness, health, and convenience. Green is the dominant color, symbolizing fresh produce. It is complemented by vibrant orange, which add warmth and energy.
To balance the vibrancy, soft neutrals like white and light gray provide a clean, modern backdrop, ensuring clarity and ease of navigation. This combination not only enhances visual appeal but also reinforces the app’s mission: making grocery shopping feel fresh, simple, and enjoyable.
Fresh is the keyword when it comes to produce and food so this color palette is designed to evoke a sense of freshness, health, and convenience. Green is the dominant color, symbolizing fresh produce. It is complemented by vibrant orange, which add warmth and energy.
To balance the vibrancy, soft neutrals like white and light gray provide a clean, modern backdrop, ensuring clarity and ease of navigation. This combination not only enhances visual appeal but also reinforces the app’s mission: making grocery shopping feel fresh, simple, and enjoyable.
